review- playboy marketing book

Title: Marketing Playboy Publisher: Scholastic Press Author: Ali Akbar Length: 111 Pages This book consists of seven chapters. The discussion on the core of this book the reader can find in chapter five, titled Playboy Marketing. In one of his writings, the Ali Akbar explains the ten questions of money on the internet. According to him, why would a businessman desperately need optimizer? Because this time the internet is a medium appropriate for prospects to gather and make it as a buyer. Moreover, in addition to its effective, efficient internet also tend marketing budget. In this discussion, Ali teaches a skill known as optimization. That is a way of looking at the problem and know the solution, and maximizing access to information on the solution. As for the people who have these skills are called Optimizer. According to him, there are ten ways you can do to perform the optimization on the internet. Ie via email, video, messenger, blogs, affiliate, social media, articles, domain, hosting and do not miss the search engines or search engine. Email selected to be one of the most effective promotional tool on the internet. Because it is simple, all the people in the virtual world must have an email address. Thus, the email can be a means to market products or services of a business to prospective customers. There are also pembahasana about the importance of social media in supporting the activities of this optimization. As concrete examples below. The reader can not deny if Facebook is now being abandoned and the more people are turning to twitter. The reason is quite reasonable for the author, because twitter is present in a more simple format, concise and more intelligent. The author then tells about the phenomenal account @ poconggg. Yes, as an optimizer, the account owner is considered to be successful in using the strategy of Search Engine Marketing (SEM) and Social Media Marketing (SMM). Furthermore, it is equally important for optimizing the Internet is doing promotion in search engines with keywords. Site Google as one of the search engine giant in the world, is still considered the most appropriate in implementing this moment. So when a search is performed in accordance with the business being cultivated, our name will be located on the first page of Google. How? Everything has been summarized clearly in this book. The author was then taking said sample Service Blackberry in Jakarta in practice. Even so, the author was told if all optimization activities would be useless if not accompanied with offline activities. Because people basically live in two worlds, the real world and the virtual world. So do not even think about only with full optimization via the internet businesses are able to control everything. It is precisely these offline activities need to be implemented in a balanced, both in terms of building community, silaturrahim and work together.